vineri, 17 septembrie 2010

London Fashion Week 2010 ''dEsIGnErS''

Felder Felder Annette Felder and Daniela Felder

Origin: The Felder sisters are from Germany “but London is our home”.

Career highlight: “Working with amazing musicians for their show outfits as well as on the soundtrack for our shows at LFW.”

Design Background:
 The twin sisters studied at Central St Martins and then started their own label in 2006. 

Design signatures:
 “Modern, sexy, cool.”

How would you describe the Felder Felder woman?
 “A charismatic woman who is at ease with herself and the world. Age doesn’t matter. A Felder Felder woman is young at heart and she is a little wild too.”

Name three things that are inspiring you for spring/summer 2011:
“Colour, textures and free spirits.”
What is your brand philosophy?  “Be true to yourself and have fun with it.” 

How do you see the brand moving forward and developing? “We see Felder Felder grow as a brand internationally. Our range has widened: the collection features show pieces as well as contemporary pieces. Furthermore, we are continuing to collaborate with artists and musicians as well as working on lifestyle projects, which is an integral part of what Felder Felder is about.”

What's new for you this season? 
“Right on time for London Fashion Week, the first ‘Felder Felder Showflat’ will be launching... More to be announced soon.”

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