Maria Grachvogel is a well loved label of all aficionados of fine design. Established in 1994 and shown for the first time at London Fashion Week in 1995, the Maria Grachvogel label is a secret of many of the world’s most stylish women including Angelina Jolie, Marie Helvin and Yasmin Le Bon.
Maria has a deep understanding of a woman’s form and shape, and there is a huge amount of integrity in her work. The cut of Maria Grachvogel clothes is incredibly skillful, and essentially unique. The lines are clean, with seams engineered to sculpt the silhouette in a way that that can only be understood fully when worn. Even the most basic item; a classic pair of trousers when cut by Maria lengthen the legs and narrow the hips, which has prompted stockists and clients to call them ‘magic pants’. Because of this, once a client discovers the label and invests in her first piece, she comes back again and again.
The brand inspires incredible loyalty both through our own store and through our wholesale clients. We work with a number of select boutiques worldwide, but are keen to retain the exclusivity of the brand, so we limit the production of each piece.
Also exclusive to the brand is a unique way of digital printing, which we have called ‘Artwork Print’. Each design is hand painted by Maria to work in harmony with the garment and the silhouette it creates on the body. The flagship store on Sloane Street, which opened in 2001, has seen each collection evolve with ever more ingenuity, reinforcing her unique brand of modern couture.
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